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Performance-driven ingredients include Bioactive Keratin Ferment, a patent-pending technology made from wool-derived keratin, honey and lactobacillus ferment.
February 20, 2024
By: Christine Esposito
Editor-in-Chief
Beyoncé Knowles-Carter’s Cécred, her new haircare, has officially dropped. The highly-anticipated line is said to be inspired by hair rituals from global cultures. The initial line, the Foundation Collection, offers eight products that cleanse, condition and repair via an array of butters, oils, honey, and fermented rice water. Formulations are said to contain fortifying protein, patent-pending technology and fermentation, sensorial luxury and exceptional performance for visible strength, moi...
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